When using Adobe Photoshop to create my film poster, I developed the font of the tagline multiple times. This is because I decided that the previous fonts that I used didn't fit in with the genre and conventions of the main product. The original font that I used on the tagline was in block capitals and was the exact same type of font as my main title and credits. Therefore, I decided that it would be more aesthetically pleasing if the tagline was in a different font and the text was in lowercase instead of it being uppercase. The colour of the tagline, red, remained the same because it has a lot of powerful connotations such as passion and desire and links quite well to the genre and conventions of my film trailer. This is because the connotations passion and desire link to the conventions of my film trailer because the main character has a strong desire and passion to achieve his goal of becoming a successful footballer. Furthermore, it also links to the young footballer's burning desire to get through any adversities that he encounters on his journey in order to achieve his goal.
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