Main Image: Within the sports biopic genre, the athlete is the central and predominant focus of the film. Therefore, it is logical for the character or athlete to be the main focus of the film poster. The main image consists of Pelé attempting an overhead kick over a favela in Brazil in front of a blue sky. The positioning of the character suggests that he is acrobatic and that at that time he changed how footballers played in an attacking sense. Furthermore, the fact that he is trying an overhead kick shows that he is willing to take a risk and be different to his teammates and opponents. He is also dressed in a top with black-and-white stripes and white shorts while wearing black boots with white laces. This contrasts with the rest of the poster because the background behind the main image mostly consists of vibrant and vivid colours. It also reinforces the fact that he wanted to be different to his surroundings and his teammates.
Background: The background is composed of a collection of favelas under a clear blue sky with a small amount of clouds. It shows that the film also focuses on where Pelé came from and what his roots were. This suggests that the story is very grounded despite the athlete being portrayed achieving so much through his football, it suggests Pele doesn't forget where he grew up and the friends and family he knew there. Therefore, it shows that his fame hasn't made him arrogant enough to forget the people that helped him and the ones that he grew up with that weren't as successful as he has become.
Colours: Most of the colours on this poster are quite bright and vibrant but there is a wide variety of different colours on this poster. For example, a few of the houses clearest on the poster are in red and orange and the bottom of the sky has a light blue/turquoise colour along with pale white clouds. The vibrant colours reflects the culture of Brazil, which is where Pelé is from, and this is present as a theme throughout the film. On the other hand, Pelé is dressed in a black and white kit with white shorts. This suggests that he is willing to be different from his surroundings and achieve greatness in football.
Typography: The title is in a golden font and capital letters to suggest that the main character becomes one of the biggest stars in football. The colour of gold infers connotations of prosperity and wealth but it also suggests passion, wisdom and courage. This can be reflected in the narrative of the film through various scenes and the overall message of the film. The bottom part of the title, "Birth Of A Legend", is in much smaller text and the colour of it is white unlike the main part of the title. In addition, the font of the text is different to the main part of the title.
Tagline: The tagline used on this poster indicates that the narrative of the film involves the main character coming from nothing to be the best individual he can to help Brazil win the World Cup in 1958. It reads: "A boy with nothing who changed everything". This could suggest that the narrative is about Pelé coming from nothing all the way to changing Brazilian football.
Mise-en-scene: On this poster, the mise-en-scene suggests that the film is about the journey of a footballer coming from nothing to achieving greatness through his sport. This is represented through the images of the favelas and Pelé being above them. The colour scheme consists of bright vibrant colours such as red, green and blue and black/white.
Conventions: The film poster conforms to most of the conventions of the sport biopic genre through having an image of the main character being dressed in sports attire and attempting to do an athletic manoeuvre of the overhead kicking of a football.
Target Audience: The target audience of this film poster would be males that are football fans or specifically fans of the Brazil National team or Pelé. The audience of this film may be too young to have seen Pelé play in real life, therefore, this is one of the best ways for younger football fans to get a good idea of what he was like as a footballer and a person. In addition, it could allow people that were able to watch him to relive viewing his footballing abilities and his meteoric rise in the world of football.
Main Image: Within this genre of sports fiction films, the main character is predominant and the principal focus of the story in the film. The main image consists of the young footballer holding a ball towards his head in front of a sunrise at a beach. This suggests that the main character has dedicated their life to football and that's the only thing that will allow them to succeed in life. The main character has his eyes closed and is wearing a black top with white stripes on the sleeves and white chevrons on the front of it.
Background: The background shows the main character with his arms stretched out and looking up to the orange sky while his football is on the ground to the right of him. The football next to the character in the background is different to the one he is holding in the main focus of the film poster. This could suggest that he is really dedicated to football because he has more than one football in his possession.
Colours: The colours of the poster consist of a bright orange scheme and plain colours such as black and white. All of the text on the poster is in white, however, the types of text are all in different sizes from each other. The colour black could suggest that the young footballer isn't dressed too extravagantly as his biggest focus is achieving success in his football.
Typography: All of the text on poster is in a white font and the title is formatted in large capital letters. The tagline, which is above the title, is also in white capital letters but the text is much smaller and is in a different font than the title. The connotations of this could be that
Tagline: On this poster the tagline is located above the title and reads: "Every dream has a beginning". This tagline is quite powerful because it is suggesting that everyone has to have a beginning to what they want to achieve in the future and in this case it is Santiago Munez dreaming of becoming a professional footballer. Furthermore,
Mise-en-scene: The mise-en-scene displayed on this poster consists of the footballer being focused on his football in order to achieve his dream of becoming a pro footballer.
Conventions: The film poster conforms to most of the conventions of the sport biopic genre through having an athlete focused on their sport. This is shown through the imagery of the main character holding up a football towards their head.
Target Audience: The target audience of this film poster would be young males between the ages of 8-18 that are football fans, love playing football and have similar dreams of wanting to become professional footballers.
Main Image: The main image on this poster is made up of 3 men sat on a bench. One of them is dressed in a red and white strip with white shorts and red, black and white socks while wearing black boots. The second person is dressed in all-black clothes while wearing a watch and dark boots.
Background: The background consists of a white wall with red and white strips on hooks
Colours: The colours are mainly white
Typography: The majority of the text on the poster is in black capital letters
Tagline: The tagline describes what the film is about
Mise-en-scene: The use of mise-en-scene
Conventions: The film poster conforms to most of the conventions of the sport biopic genre through
Target Audience: The target audience of this film poster would be suitable for
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