Initial Ideas Video Pitch Evaluation

I felt that in my Initial Ideas Video Pitch, I gained some constructive feedback from a focus group on my initial ideas for my Final A2 Media Studies project and tips on how I could film my final project. The majority of the audience said that my music video ideas didn't have strong enough narratives for them to work out for my project. Therefore, they thought that my biopic idea about a footballer was definitely the best idea out of the 3 that I pitched.

One of the focus group proposed that I should do the biopic as a trailer rather than a short film. They felt that the trailer would be the most effective way of portraying the story and the main character that the story revolves around. A lot of the group recommended to do a lot of close up shots, first person shots and background breathing or heart beat noises while the footballer is taking a penalty. The group also recommended to do super impositions onto real-life football stadiums to make the biopic as believable and realistic as possible.

The focus group said that my first idea of a hip-hop/rap music video was too underdeveloped to be strong enough to be my final piece for my A2 project. They liked that my idea stuck to conventions of a rap video but they felt that the idea was too generic to be a developed idea. The main criticism was that it was underdeveloped and not good enough to be a final project.

They also said that my 2nd idea of a RnB music video was also underdeveloped and not good enough to be my final project. This is due to the fact that there isn't a clear narrative to my music video and this wouldn't help my music video be good enough on its own. Therefore, they chose my 3rd idea of a biopic short film trailer over my two music videos.

Finally, I learnt that there were advantages and disadvantages to every initial idea. However, the biopic emerged as the strongest idea and therefore, based on this feedback and constructive criticism, I have decided to do a biopic short film trailer for my final A2 Media Studies Project.